focus phone

The focus phone

Your own iPhone with the feeds removed and the tools kept. The setup this product exists for.

9:41
FaceTimeFaceTimeCalendarCalendarPhotosPhotosMailMailUberUberStravaStravaKindleKindleRemindersReminders
WhatsAppMapsMusicNotes
one screen, no store, no browser

Who it fits

  • Adults who have been through the delete-and-reinstall loop and want the decision to hold
  • Anyone whose screen-time number embarrasses them while their actual needs fit on one screen
  • People who tried a dumbphone and ended up carrying two devices

What stays

Messaging (WhatsApp, Messages), Maps, the camera and Photos, Music, Notes, Calendar, Mail, banking, ride and transit apps, Kindle. Whatever your real week uses.

What goes

The feeds (Instagram, TikTok, YouTube, X, Reddit), the games, the App Store, and, if you choose, Safari or everything except an approved-site list.

Worth knowing

  • This is the setup the whole product is named after. The phone stays fully a phone; it just stops carrying the things that take without giving
  • The browser decision matters most; the Safari page covers the three configurations honestly
  • Setup erases the phone once and needs a Mac. Changing the list later takes seconds at the Mac

Other shapes: the kid phone · the grandma phone · the music player